Incentive schemes on Digital Payments promotion gets a fillip

The Niti Ayog’s scheme have seen 7.6 large integer voters receive reward cash value Rs 117 large integer in 45 days for mistreatment Digital payments.

NITI Aayog’s dual incentive schemes – Lucky Grahak Yojana and DigiDhan Vyapar Yojana – is turning bent be a significant success a couple of month and half since its launch.

Numbers from National Payments Corporation of India, the executing agency shows that till date Rs 117.4 core has been disbursed as reward to more than 7.5 lakh consumers and merchants. Besides the daily cash backs to 15,000 consumers, 90 additional consumers and 3,000 merchants have won Rs1 lakh and Rs 50,000 each as weekly prize money for adopting this scheme.

Latest data shows that Maharashtra, Tamil Nadu, Andhra Pradesh, Uttar Pradesh and Karnataka have emerged as the top 5 states with the greatest number of winners. The diversity in the age group of the winners range from 15 to 66 years of age. The involvement of elder people in the movement refutes the notion that they find it challenging to embrace emerging technologies.

The winners vary from farmers, merchants, small entrepreneurs, professionals, housewives to retired people. The winners come from a wide geographical area and include both rural and urban populace. The benefits of using digital payments seems to have reached most parts of India.

Both of NITI Aayog’s schemes – Lucky Grahak Yojna and Digi-Dhan Vyapar Yojna were launched on Dec 25, 2016 and are open until Apr 14, 2017. These are aimed at providing incentives for the client and the vendor to market digital payments. There are 15,000 daily winners for total prize money of Rs 1.5 core. Additional their square measure over 15,000 weekly winners who qualify for a weekly prize cash of over Rs 8.3 core.

Customers and merchants can use any of these payment ways – RuPay Card, BHIM/UPI, USSD based *99# service and Aadhaar Enabled Payment Service and they are going to be eligible for wining lucky draw prizes.

NPCI is also operating in bicycle with the govt. to organize Digit Dhan Melas. By April 14, 2017 there will be some 110 Digit Dhan Melas. Till date 45 Digit Dhan Melas have been union. This move will hopefully facilitate to the habit of digital payment among peoples.

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Manorama Singh

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