Our little Business photo series options photos that represent, in only one image, what the Small Business we tend to feature area unit all regarding. Jeff Hansen, co-founder and business executive of Peter Manning NYC, explains however this image represents his business.
We started Peter Manning NYC as a vesture line dedicated to men who are 5’8″ and underneath, or what we’ve termed ‘not-so-tall’ guys – that is 30 million men within the USA alone, and millions additional round the world. Our business relies on the premise that your shirts are not alleged to suspend to your knees; your pants are not alleged to pull together at your ankles; your sleeves are not alleged to cowl your hands. And you mustn’t ought to tailor everything. Or worse however – search within the boys’ department, to search out one thing that matches. Our vesture is specifically designed to suit the shorter man right off the rack.
I’ve been concerned within the development of variety of brands over my career, together with several fashion attire brands, however none has generated the sort of pleasure and enthusiasm we have seen from our customers at PMNYC. once I met [co-founder] Peter Manning, he had a true passion to try to this, as a ‘not-so-tall’ guy United Nations agency struggled many of his life to search out garments that work. This was a chance to make an entire new phase from scratch, and it absolutely was conjointly a chance to possess a positive impact on folks within the method, that was vital to USA.
Unlike most fashion start-ups, we tend to area unit filling a major and underserved want within the market. Guys should not ought to walk around in over-sized, ill-fitting vesture, and that we have an opportunity to form them look higher and feel higher, to spice up their confidence and restore some vanity. we’ve got rethought garments entirely, addressing each detail and developing a brand new proprietary size system, only for our guys. And we’re having smart success doing it, as proven by the tremendous response and feedback we’ve gotten from customers, alongside their wives, girlfriends, and partners!
This photograph is special as a result of it shows USA in DUMBO, Brooklyn, our third location in 3 years. We’ve been lucky to possess doubled our sales in every of our 5 years, however it is a windstorm. This fast pace of growth presents our biggest challenges by far: finding larger areas and regularly adding smart, sensible folks – all whereas maintaining tight management over our quality and still providing extremely customized service. It keeps USA all operating arduous, however we tend to firmly believe that if you do not beware of those basic items, it does not matter how briskly you grow, you will eventually be out of business.
As of these days, we’ve outgrown that location in Dumbo, Brooklyn, and have enraptured into our new area within the iron District of Manhattan. This area includes a work search, wherever customers will come back strive our garments and realize their work (and perhaps meet Peter within the process!), as a result of not everyone’s snug shopping for garments on-line. we tend to area unit operating arduous to bring our conception to as several as guys as doable across the country, therefore expect this to be the primary of the many new work outlets we tend to open.