Upfront Ventures adds associate from Accel with center of attention on VR and advertising

Upfront Ventures proclaimed nowadays that it’s additional new talent to its listing, transfer on board Kobie Fuller as a general partner. Fuller, WHO antecedently spent 3 years at Accel Partners as a principal, can currently be connection the la, Calif.-based investment trust to seem at opportunities across the board, however with a special side-focus on video game and promoting technology.

This hiring wasn’t by coincidence, though. direct managing partner Mark Suster told VentureBeat that the firm has already done 2 deals with Fuller before which it additionally works well with Accel. Suster same that he “was affected with [Fuller’s] operative information, investment judgement, and unwavering support for entrepreneurs. He’s the right mixture of operative and venture expertise to feature capability to our partner team and capability for our portfolio firms.”

Suster shared that this was an honest career move for Fuller and same that Fuller had received Accel’s blessing: “We need to try to to 3 additional deals with [Upfront].” though Fuller was employed as associate investment partner, there area unit extra areas wherever he’ll be ready to facilitate direct improve coverage: VR and martech.

When it involves VR, Fuller’s been at the forefront, particularly from associate investment facet — he was associate early capitalist in sensory receptor, that Facebook nonheritable for $2 billion. His expertise ought to complement Upfront’s background, because the firm has already invested with in VR startups admire VREAL.

Fuller additionally has expertise within the martech space: Previous investments he’s created embody ExactTarget and Instructure, and he’s been the chief promoting officer for Revolve vesture and at ecommerce company FWRD.

He joins Suster, Yves Sisteron, Steven Dietz, Greg Bettinelli, Kara Nortman, Hamet Watt, and Stuart Lander at direct.

“Upfront Ventures is at the forefront of unexampled investment growth in la, and I’m wanting to facilitate fuel the growing LA venture community whereas increasing our national finance footprint,” Fuller same.